Last updated on 15 April 2026
Moshee is a conversational commerce AI agent ("AI Agent") designed to help small and medium-sized businesses manage, qualify, and convert sales leads from multiple channels.
These Terms of Service ("Terms") govern the access to and use of the mobile application, the AI Agent and services ("Services") provided by Carousell Trust Pte. Ltd ("Moshee", "we", or "us"). By subscribing or using the Services in any manner, you ("Merchant" or "you") agree to observe and be bound by these Terms and the additional terms and conditions and policies referenced herein and/or available by hyperlink.
If you are entering into this agreement for and on behalf of a business entity, and the term "you" in this agreement shall mean the business entity on whose behalf you are using the Services, unless the context does not permit.
Moshee reserves the right to change or modify these Terms at any time. You will be deemed to have agreed to the amended Terms by your continued use of the Services following the date on which the amended Terms are posted here.
"AI Generated Content" means any text, responses, suggestions, or communications generated by Moshee in response to Merchant Data or End Customer inquiries.
"Anonymised Data" means any Context, data or information transmitted via the Services or derived from Merchant Data or communications with End Users that has been processed through industry-standard de-identification techniques such that:
"Authorised Users": Individuals authorised by you to access the Services.
"Customer Data": All personal data contained within the conversational logs between you and your End End Customers via the Services.
"Confidential Information": All non-public information disclosed by one party to the other that is either explicitly marked as confidential or should reasonably be understood as such based on its nature or the circumstances of disclosure, including business plans, product roadmaps, and non-public input.
"End Customers": The end-user or individual or entity that communicates with the Merchant through the Third-Party Channels and whose communications are processed, managed, or responded to by the Moshee Services.
"Merchant Data": Information relating to the Merchant or uploaded to the Services by the Merchant namely account information, business profiles, its customers/leads, product listings. Merchant Data expressly excludes any System Data, AI Generated Content, and Anonymised Data.
"Moshee AI System" means the proprietary AI architecture developed by Moshee, including but not limited to the Standard Recipes, Unique Recipes, fine-tuned model parameters, prompt engineering, agentic workflows, and the specific configurations of Third-Party Models used to provide the Services.
"Standard Recipe" means the foundational, industry-specific artificial intelligence model and response logic developed by Moshee for general use within a specific market or category.
"System Data" means (i) all data derived from the Merchant's use of the Services; (ii) any metadata generated by the AI Agent; and (iii) any improvements, modifications, or learnings to the underlying AI models, algorithms, or weights resulting from the processing of Merchant Data.
"Third-Party Platforms": External services you connect to Moshee, including WhatsApp, and Moshee.
"Third-Party Models" means the foundational large language models or other artificial intelligence technologies developed and owned by third parties (e.g., Google's Gemini or Open AI's ChatGPT) that are utilised as a component of the Services.
"Unique Recipe" means the customised layer of the Standard Recipe consisting of Merchant-specific responses, configuration settings, and learnings derived from the Merchant's actual and direct responses in chats or specific Inputs that are not AI Generated Content.
Subject to your compliance with these Terms, Moshee grants you a non-exclusive, non-transferable license to use the Services for your business purposes.
You shall use the Services in accordance with these Terms and shall not:
You shall at all times be in compliance with all material aspects with applicable financial recordkeeping and reporting requirements and the money laundering statutes of all applicable jurisdictions, the rules and regulations thereunder and any related or similar rules, regulations or guidelines issued, administered or enforced by any governmental agency.
Moshee does not: (a) offer goods or services to, or monitor the behaviour of, United Kingdom and European Union data subjects; and (b) process and/or hold the personal data of data subjects residing in the United Kingdom and European Union.
You may provide input ("Input") to the Services, submit or make available information about your business such as your business profile and product catalog, for processing, which may include text, documents, or website URLs and receive output or generate an output in response to inquiries, requests and interactions from End Customers ("Output"). Input and Output are collectively "Content." You are responsible for Content, including ensuring that it does not violate any applicable law or these Terms. You represent and warrant that you have all rights, licenses, and permissions needed to provide Input to our Services.
You acknowledge that:
When you use our Services you understand and agree:
The Services utilise a dual-layer architecture. Depending on the type of subscription of the Merchant, the Merchant acknowledges that their AI Agent may consist of:
To provide the most effective conversational experience, Moshee continuously improves its Services including and not limited to the Standard Recipe. The Merchant acknowledges and agrees that Moshee may use Anonymised Data to train, improve, and fine-tune its artificial intelligence models and algorithms. Moshee shall only utilise Anonymised Data for such training purposes. While Moshees shall implement reasonable technical safeguards and filtering mechanisms designed to prevent Customer Data from being incorporated into Third-Party Models, you remain responsible for ensuring the End-User does not disclose highly sensitive information (e.g., credit card numbers) via the Services.
You retain ownership rights in the Merchant Data which you upload or share on the Services but you grant Moshee a worldwide, fully-paid, royalty-free, sub-licensable, and transferable licence to host, store, use, display, reproduce, modify, adapt, edit, publish and distribute Content and Merchant Data (subject to our Privacy Policy) for the purpose of:
to the fullest extent permitted by law, you irrevocably waive all moral rights (including but not limited to the right to be identified) you may be entitled to under any law or jurisdiction in relation to the same.
Notwithstanding the generality of the foregoing, you agree that all right, title, and interest in outputs, model weights, or communication patterns learned or refined by Moshee through the processing of Anonymised Data belong exclusively to Moshee and may be used by Moshee to provide services to other users of its Services.
You would need to have an account with Moshee ("Account") in order to use the Services. When you create an Account, you represent and warrant that:
You are responsible for all activities and transactions under your Account and for managing and ensuring that all authorised users within your organisation comply with these Terms. We will not be responsible in any way if your password and/or Account are misappropriated or used by a third party. You, therefore agree to:
You shall not:
To this end, Moshee reserves the right to suspend or terminate your Accounts and/or your access to the Services at any time, without advance notice or liability to you. Moshee reserves the right to treat multiple Accounts set up by or on behalf of the same user as one. This includes the right to treat the funds held in multiple Accounts as one, including to debit any such Account to satisfy debts, payments and refunds under any other Account held by you or on your behalf.
You can cancel your Moshee subscription at any time. Upon cancellation, your account will revert to a free plan with limited features. Your account data, business information, FAQs, and inventory will be retained so that your setup is preserved if you choose to resubscribe in the future.
If you wish to permanently terminate your relationship with us, you can delete your Account via the Account Settings within the app. To protect you from accidental or unauthorised data loss, the following process applies:
Moshee reserves the right to, at its sole discretion, and without liability:
Upon termination, all licenses and rights granted to you under these Terms will immediately cease.
Moshee allows you to integrate with the following Third-Party Platforms:
If you allow for any of the integrations, you acknowledge that the integration shall be subject to or governed by additional terms and conditions of the Third-Party Platforms, its partners, subcontractors and/or agents ("Additional Terms"). You acknowledge that you have read, understood, and agree to comply with such Additional Terms.
You agree that:
Your use of Moshee is subject to our Privacy Policy, which describes how we collect and use data. You acknowledge and agree that we use third-party sub-processors (e.g., cloud hosting and AI model providers) to provide the Services.
You represent and warrant that:
Moshee acts solely as a data intermediary with respect to Customer Data. You acknowledge and agree that Moshee has no direct relationship with any End Customer and that you are solely responsible for responding to any End Customers' requests regarding their personal data (such as access or deletion requests). Moshee shall maintain commercially reasonable administrative, physical, and technical safeguards designed to protect the security and integrity of Merchant Data and Customer Data.
Depending on the additional services you may request in relation to your Account, you may be charged subscription fees ("Fees"). You are responsible for all Fees and taxes associated with your use of Moshee.
You may pay the Fees using a credit card, debit card, or by way of telegraphic, other electronic means of transfer or through any of the methods as may be made available or as may be notified to you from time to time.
You acknowledge and agree that:
You acknowledge and agree that Moshee is part of the Carousell Group. To provide a seamless experience across our ecosystem, Moshee may share Merchant Data, Customer Data, and System Data with its related companies ("Related Companies") (which includes any subsidiary, holding company, or affiliate under the common control of Carousell Group).
Such disclosure is permitted for the following purposes:
You represent and warrant that your privacy policy to End Customers explicitly discloses that data may be shared with Moshee's Related Companies for the purposes set out in this section.
Moshee reserves the right to delegate, sub-contract or otherwise arrange for any Related Companies, service providers, partners, subcontractors and/or agents to perform any part of the Services as Moshee deems appropriate.
The Services provide a venue for you to manage your communication with the End Customers. Moshee does not pre-screen an End Customer or the Content provided by you nor is Moshee directly involved in transactions between you and your End Customer. Consequently, Moshee has no control over, and you agree that Carousell is not responsible or liable for, any of the following:
You acknowledge and agree that the Services, including integrations with Third-Party Platforms are provided on an "as is" and "as available" basis, and that your use of or reliance upon the Services and any Output, content, products or services accessed or obtained thereby is at your sole risk and discretion.
All conditions, representations and warranties, whether express, implied, statutory or otherwise, including, without limitation, any implied warranties of merchantability, fitness for a particular purpose, and non-infringement, are hereby excluded and disclaimed to the fullest extent permitted under the law.
Moshee relies on the availability of the Third-Party Platforms that you choose to integrate with. You acknowledge that Moshee cannot guarantee the continuous availability of these Third-Party Platforms. Any service outages, maintenance windows, or application programming interface deprecations by these platforms are beyond our control. Third-Party Platforms may update their technical requirements or features without notice. We reserve the right to modify or remove certain Moshee's functionalities and Services to maintain compliance with these external changes.
Moshee does not represent or warrant that: (a) the use of the Services will be secure, timely, uninterrupted or error free or that they will be compatible or operate in combination with any other hardware, software, system or data; (b) the Services will meet your requirements or expectations; (c) errors or defects in the Services will be corrected; (d) the Services and Moshee's servers are free of viruses or other harmful components; or (e) the use of AI will always produce non-biased, accurate or reliable results.
YOU ACKNOWLEDGE AND AGREE THAT YOUR ONLY RIGHT WITH RESPECT TO ANY PROBLEMS OR DISSATISFACTION WITH THE SERVICE IS TO REQUEST FOR DELETION OF YOUR ACCOUNT AND/OR DISCONTINUE ANY USE OF THE SERVICES.
IN NO EVENT SHALL MOSHEE OR ITS RELATED COMPANIES, PARTNERS, SUPPLIERS OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR IN CONNECTION WITH YOUR ACCESS OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES OR THE USE OF ANY AI ASSISTED FEATURES OR ANY THIRD PARTY CONTENT AND SERVICES, OR ARISING OUT OF OR IN CONNECTION WITH YOUR CONDUCT OR THE CONDUCT OF END CUSTOMERS IN CONNECTION WITH THE USE OF THE SERVICES INCLUDING WITHOUT LIMITATION DEATH, BODILY INJURY, EMOTIONAL DISTRESS AND/OR OTHER DAMAGES RESULTING FROM COMMUNICATIONS OR MEETINGS WITH OTHER USERS OR PERSONS YOU MEET THROUGH THE SERVICES, WHETHER OR NOT THE DAMAGES WERE FORESEEABLE AND WHETHER OR NOT CAROUSELL WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, MOSHEE'S AGGREGATE LIABILITY TO YOU (WHETHER UNDER CONTRACT, TORT, STATUTE OR OTHERWISE) SHALL NOT EXCEED THE AMOUNT OF FEES RECEIVED BY MOSHEE IN THE PAST TWELVE MONTHS IN RESPECT OF THE SERVICES GIVING RISE TO SUCH CLAIMS. THE FOREGOING LIMITATIONS WILL APPLY EVEN IF THE ABOVE STATED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.
Nothing in these Terms shall apply to or in any way limit or exclude Moshee's liability for: (a) death or personal injury caused by its negligence; (b) dishonesty, deceit or fraudulent misrepresentation; or (c) liability which may not otherwise be limited or excluded under any applicable laws and regulations
Moshee does not warrant that the Services will be compatible or interoperable with your device or any other piece of hardware, software, equipment or device installed on or used in connection with your device. Furthermore, you acknowledge that compatibility and interoperability problems can cause the performance of your device to diminish or fail completely, and may result in permanent damage to your device, loss of data located on your device, and corruption of the software and files located on your device. You acknowledge and agree that Moshee and its Related Companies,, partners, suppliers and licensors shall have no liability to you for any losses suffered resulting from or arising in connection with compatibility or interoperability problems.
You acknowledge and agree that the Services are powered by a combination of Third-Party Models and Moshee's proprietary technology. As between parties, Moshee (or its Related Companies) retains all right, title, and interest in and to:
(a) Services, Standard Recipes;
(b) the Moshee AI System, including its architecture, code, agentic logic and the software and structural framework used to generate any Unique Recipe;
(c) the source and object code of the Services and the format, directories, queries, algorithms, structure and organisation of the Services;
(d) fine-tuned weights, parameters, and configurations derived from Moshee's optimisation of any Third-Party Models;
(e) all copyright, patents, trademarks, trade secrets and other intellectual property rights associated therewith,
(f) all System Data, Anonymised Data and AI Generated Content,
(collectively, the "Platform IP") are and shall remain the intellectual property and proprietary and confidential information of Moshee.
You are not granted any intellectual property rights in and to the Services not expressly granted in these Terms and such rights are hereby reserved and retained by Moshee.
The Services may utilise or include third party software that is subject to open source and third party licence terms ("Third Party Software"). You acknowledge and agree that your right to use such Third Party Software as part of the Services is subject to and governed by the terms and conditions of the open source and third party licenses applicable to such Third Party Software, including, without limitation, any applicable acknowledgements, licence terms and disclaimers contained therein. In the event of a conflict between these Terms and the terms of such open source or third party licences, the terms of the open source or third party licences shall prevail with regard to your use of the relevant third party software. In no event shall the Services or components thereof be deemed to be open source or publicly available software.
You are not authorised by Moshee to use Moshee's trademarks in any advertising, publicity or in any other commercial manner without the prior written consent of Moshee, which may be withheld for any or no reason.
Nothing in these Terms shall be construed as a transfer of any ownership rights in the Platform IP to the Merchant, its End Customer or any third party.
You will indemnify and hold harmless Moshee, its Related Companies, partners, suppliers, licensors, shareholders, officers, employees, independent contractors and agents and all successors and/or assigns from and against any and all actions, claims, proceedings, damages, losses, costs and expenses resulting from: (a) your use of the Services; (b) your Merchant Data, Input and/or products; (c) any use of your Account; (d) your breach of these Terms; (e) your breach of any legal or statutory requirement, duty or law; or (f) your violation of any rights of another person or entity.
You and Moshee are independent contractors, and no agency, partnership, joint venture, employee-employer or franchiser-franchisee relationship is intended or created by these Terms.
If any provision of these Terms is held unenforceable, then such provision will be modified to reflect the parties' intention. All remaining provisions of these Terms shall remain in full force and effect.
Except as provided herein, any failure by Moshee to exercise a right or require performance of an obligation in these Terms shall not affect Moshee's ability to exercise such right or require such performance at any time thereafter nor shall the waiver of a breach of these Terms constitute a waiver of any subsequent breach.
You shall not assign any rights or delegate any obligations herein without our prior written consent and any attempted assignment or delegation in contravention of this provision shall be null and void and of no force or effect.
These Terms constitute the entire agreement between you and Moshee and supersedes all prior or contemporaneous understandings and/or agreements between you and Moshee.
You hereby agree that the laws of Singapore shall govern these Terms and that the courts of Singapore shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.