Help center / Campaigns & customer list

Running a campaign

4 min read · Updated October 2026

Campaigns bring past customers back. Open Campaigns and tap New campaign, then describe who you want to reach and why. Quick starts such as Quiet 3+ days and Asked about price fill in a description for you, and Ideas from Moshee suggests campaigns to run. On the mobile app, open Campaigns from the menu, or ask Moshee for a campaign from Home.

New campaignPrompt
National Day sale, 15% off accessories. Reach everyone who bought a phone from me in the last year but hasn't been back since.
Moshee set it up
Audience: 128 past phone buyersOffer: 15% off accessories128 messages to check
Describe a campaign in plain words, and Moshee drafts it.

How Moshee picks an audience

Moshee builds the audience by reading your chats, so you can describe people by what they said: "everyone who asked about sofas", "buyers from the CNY sale", "quiet for a month but active before that". It drafts the 10 most recently active people first; ask it to add more. You see every name, and can untick anyone, before anything sends.

Each person gets their own message

Moshee writes each message from that person’s chat: the model they asked about, what they bought, how the last conversation ended. A buyer who asked about a specific phone gets "the S24 Ultra you asked about just dropped in price", not "Dear customer, big sale now on". You can read and edit every message before you tap Send. The cost in credits shows under the Send button.

WTWei Tingasked about S24 Ultra, went quiet
Hi Wei Ting, the S24 Ultra you asked about last month just dropped to S$1,299 for National Day. Still keen? Can hold one for you.
MRMarcusbought iPhone 15 in Feb
Marcus, hope the iPhone 15 is treating you well. Cases and MagSafe chargers are 15% off till Aug 9 if you want to kit it out.
Same campaign, two different messages
One campaign, individual messages written from each customer’s history.

Which channels campaigns use

Campaigns are sent on Carousell, into each buyer's existing chat. WhatsApp contacts cannot be included in campaigns yet, and show as unsupported when you pick an audience.

After it sends

Replies arrive in the buyer's existing chat in your inbox, and Moshee handles them like any other conversation. Each campaign shows its audience and how many messages were sent and replied to, and each run lists which messages failed or were skipped.

Still stuck?